About

Founded in January 2025 in response to being repeatedly mugged off as freelancers, we decided our branding, marketing and design skills would be better off channeled into our own venture. So we’re starting off as a print-on-demand business and plan to grow from here. Starting with nothing, we’ve got nothing to lose. 

Our streetwear collections are inspired by subcultures, icons of defiance and positive social movements. Our designs reflect seminal moments in pop culture and celebrate our quirks, twists and eccentricities. We are a mental health and LGBTQIA+ positive brand, creating streetwear and accessories for everyone.